Insight Communities

Making customer centricity part of everyday. Through agile, research sprints we deliver real time feedback in bite-size chunks suited to the speed of business today.

Insight Communities

Experience Design

Improving experiences for everyone through human centred design (HCD) principles. We can examine the experince from any perspective – customers, users, community, stakeholders or staff. Experience design covers customer experinece (CX), user experience (UX) and servce design (SD)

Experience Design

Communication Research

Nurturing the power of creative hearts through science brains, we use research to help design better communications through all stages of comms planning.

Communication Research

Cross-Cultural Insights

According to the 2016 census, it is estimated 28% of residents in Australia are born overseas. There is an increasing need for organisations to understand how to target this multi-cultural segment to most effectively communicate to them and capture market share. Bastion Latitude Cross-Cultural Insights division is born to meet this growing need, with a primary focus on the Chinese Australian community.

Cross-Cultural Insights

Behavioural Insights

Using research and behavioural science to understand human behaviour through both exploration and experimentation.
Our research goes deeper to explore the context, and to understand the biases, heuristics and norms that impact on people’s decision making.

Behavioural Insights

A Golden Opportunity:

Engage the Chinese Community in Australia

Tap into a large and valuable audience; Australian Chinese consumers.

Our

Work

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Creating positive impact with User Acceptance Testing

Bastion Latitude conducted user acceptance testing with a ChatBot designed to help smokers quit.

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An Insights Partnership With L’Oreal Australia

Bastion Latitude has partnered with L’Oreal Australia to provide a pool of consumers to tap into at a moment’s notice; creating an ongoing, holistic connection with all their consumers.

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Driving Positive Perceptions

Special Olympics Australia wanted to understand the public’s perception of their organisation in order to tailor their communications and drive positive perceptions.

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Using an interactive community to combat negative perceptions

Negative media coverage has been an issue for the entire sun protection category for the past 3 years and a well-known brand needed help addressing by utilising an insights community.

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Keeping the customer at the heart of the business

A well-known caravaning and camping brand commissioned Bastion Latitude to bring their customer segments to life by better understanding the customer journey and their attitudes, behaviours and key purchasing decisions.

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Developing a creative and engaging change program for a leading university

Bastion Latitude were engaged by a leading Australian university about to launch its long-term strategic vision and comprehensive change program.

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All Case Studies

Testimonials

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The Bastion Latitude Idea Exchange community has become a
key element in Medibank’s insights strategy. As an insights-led,
customer first Marketing function, it is vital that we have access to
high quality, relevant customer insights in a timely manner. The
Bastion Latitude team consistently deliver on these requirements
and have become a trusted partner across multiple Divisions.

Medibank

The team at Bastion Latitude offer consistently excellent research support across a gamut of activities, including comms testing, sentiment analysis, UX and product design. They’re succinct, timely and really understand our business objectives.

Australia Post

Bastion Latitude are an excellent research house, with an exceptional understanding of the commercial context. They are particularly good at the visual presentation of data which we can use at all levels through the organisation. They’ve been very responsive in both qual and quant studies and they deliver insights rapidly, so we can drive decision-making at the pace we need. I’d have no hesitation in recommending them to any business that wants to discover their customers’ unspoken motivations.

Discovery Parks

The Latitude team have worked with us now for more than three years on Shopper Experience as well as ad-hoc communications development and testing. Our business has benefited greatly from the partnership with Dianne and her team. More importantly, our customers are heard within our organisation. We elect to work with people who are responsive and clear-thinking. Their research must also be excellent. We look forward to continued success together.

Metcash

I really enjoy working with Bastion Latitude. They’re always on point for great research and are very commercially astute with their recommendations. They have helped us connect with our consumers in a way that enables our business to be truly consumer centric and uncover learnings we simply could not have found without them.

L'Oreal Australia

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WHAT CAN WE DISCOVER TOGETHER?

We are fast-paced, customer-centric and culturally attuned. Australia’s leading agile insights consultancy using customer communities, human-centred design, behavioural science and cross-cultural insights to ensure our clients keep pace with an evolving Australia.

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We are part of Bastion Collective

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.

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