We help our clients to discover truths about their target audiences, and then to uncover ways of applying those insights in the context of what they need to achieve next.
Making customer centricity part of everyday. Through agile, research sprints we deliver real time feedback in bite-size chunks suited to the speed of business today.
Insight communities help organisations stay attuned to their customer needs by faciltating fast, agile research cost effectively across organisation silos. Designed, managed and facilitated for ongoing insight generation, these communities are perfect for larger organsiations wishing to undertake multiple research projects over the year in a cost effective manner.
A pop-up insight community can be used to develop iterative insights from a broad cross section of your target audeince in a matter of days or weeks, either as s stand alone reserach project or as a complement with other research methdologies.
Improving experiences for everyone through human centred design (HCD) principles. We can examine the experience from any perspective – customers, users, community, stakeholders or staff. Experience design covers customer experience (CX), user experience (UX) and service design (SD)
– Customer Experience (CX): Unpacking how your customer experiences across all touch points of your business including what they are offered and how they are treated
– User Experience (UX): Understanding your users’ experience with navigation, usability and interface design. Whether it be a product or service; digital landscape or in person.
– Service Design (SD) : Unpacking interactions across all your channels, not only from a customer’s perspective but also from an organisational one.
Nurturing the power of creative hearts through science brains, we use research to help design better communications through all stages of comms planning.
– Exploratory & Developmental: Identifying engagement or change levers, sizing or prioritising the opportunity; outputs aimed at inspiring clients teams, planners and creatives.
– Concept Testing & Creative Optimisation: Directional advice to support concept selection, clarify strategy, and heighten executional impact.
– Performance Measurement: Diagnostic tools and the keys to improve on next measurement waves.
Australia is truly multicultural, being one of the top 5 countries in the world with the highest proportion of migrant born population (28%). It’s time to rethink communications and one size fits all approach.
Almost 50% of Australians have one or more parent born overseas. And over 3 million Australians speak an Asian language at home.
Top language groups after English are:
Tap into a large and valuable audience, Australian Chinese consumers, with experienced cross-cultural research specialists.
According to the 2016 census, it is estimated 28% of residents in Australia are born overseas. There is an increasing need for organisations to understand how to target this multi-cultural segment to most effectively communicate to them and capture market share. Bastion Latitude Cross-Cultural Insights division is born to meet this growing need, with a primary focus on the Chinese Australian community.
We’ve just launched a ground-breaking new cross-cultural insights community GOLDEN VOICE: https://goldenvoicecommunity.bastionlatitude.com/
Our research goes deeper to explore the context, and to understand the biases, heuristics, and norms that impact on people’s decision making. Bridging the gap between research and applications to help our clients design communications, interventions, and nudges that inspire real, lasting change.
Our approach to exploratory behavioural insights is all about asking the right questions, in the right way.
– Using projective techniques and exploring instinctive associations
– Ethnography to explore the environment and context
Our approach to experimental behavioural insights is about direct measurement, essentially not asking questions at all.
– Using A/B testing and randomised control tests to directly measure impact and behavioural change
– Emotion coding, eye tracking & biometric feedback to understand subconscious response
The Bastion Latitude Idea Exchange community has become a
key element in Medibank’s insights strategy. As an insights-led,
customer first Marketing function, it is vital that we have access to
high quality, relevant customer insights in a timely manner. The
Bastion Latitude team consistently deliver on these requirements
and have become a trusted partner across multiple Divisions.
The team at Bastion Latitude offer consistently excellent research support across a gamut of activities, including comms testing, sentiment analysis, UX and product design. They’re succinct, timely and really understand our business objectives.
Bastion Latitude are an excellent research house, with an exceptional understanding of the commercial context. They are particularly good at the visual presentation of data which we can use at all levels through the organisation. They’ve been very responsive in both qual and quant studies and they deliver insights rapidly, so we can drive decision-making at the pace we need. I’d have no hesitation in recommending them to any business that wants to discover their customers’ unspoken motivations.
The Latitude team have worked with us now for more than three years on Shopper Experience as well as ad-hoc communications development and testing. Our business has benefited greatly from the partnership with Dianne and her team. More importantly, our customers are heard within our organisation. We elect to work with people who are responsive and clear-thinking. Their research must also be excellent. We look forward to continued success together.
I really enjoy working with Bastion Latitude. They’re always on point for great research and are very commercially astute with their recommendations. They have helped us connect with our consumers in a way that enables our business to be truly consumer centric and uncover learnings we simply could not have found without them.
We are part of Bastion Collective
Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.Learn More