Keeping the customer at the heart of the business

THE

PROBLEM

Camping and caravanning have been part of many Australians lives, but the demographics of buyers is changing.  A well-known caravanning and camping brand commissioned Bastion Latitude to bring their current customer segments to life through understanding the customer journey, attitudes, behaviours and key purchasing decisions in the caravanning and camping space.

 

THE

SOLUTION

We developed a customer focussed research approach aimed at understanding customer profiles, motivations, and triggers to owning a caravan/camper.  From this, we developed a set of customer personas that the marketing and sales team could use to develop communications and products. The research has played a fundamental role in the strategic direction for targeting communications and product development for the respective personas, including matching existing product portfolio with the appropriate persona types.

We are part of Bastion Collective

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.

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