Creating positive impact with User Acceptance Testing

THE

PROBLEM

Bastion Banjo had previously tested the desirability of a smoking cessation Chatbot to assist smokers planning to quit. The concept was found to be highly appealing, with the likelihood that smokers would use them as part of their quitting strategy. Since developing the concept, content, and back-end of the Chatbot, user acceptance testing was required before launching in the market.

THE

SOLUTION

Through Facebook Messenger, where the smoking cessation Chatbot was created, Bastion Latitude conducted a number of online interviews with current smokers to test whether users accept the functionality and look and feel of the Chatbot. The findings from the user acceptance testing confirmed that the Chatbot was found to be appealing, useful, and supportive to current smokers in an effort to stop smoking.

We are part of Bastion Collective

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.

Learn More
CONTACT US